Participants will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.
Participants will be able to specify the overall pricing and distribution strategies of the product or brand, and outline the objectives, metrics, and budgets for all marketing activities.
SMstudy Certified Marketing Strategy Specialists are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies.
High quality online videos
Classroom study materials
Engaging case studies
Full-length simulated exam
Study guides and podcasts
SMstudy Certified Marketing Strategy Specialist certification by SMstudy
An online proctored exam will be conducted at the end of the course.
The exam format is as follows:
140 questions for the exam
One mark awarded for every right answer
No negative marks for wrong answers
180 minutes duration
Evolution of Sales and Marketing
Corporate Strategy and its Relationship to Sales and Marketing
Aspects of Sales and Marketing
Levels of Sales and Marketing Strategy
Marketing Strategy Overview
Analyze Market Opportunity
Determine Strengths and Weaknesses
Determine Opportunities and Threats
Define Competition, Targeting and Positioning
Select Target Segments
Create Differentiated Positioning
Determine Pricing and Distribution Strategies
Determine Pricing Strategies
Determine Distribution Strategies
Determine Metrics, Objectives, Marketing Aspects and Budget Allocation