About The Courses

What participants will learn

  • Participants will be familiar with the key concepts in marketing strategy
  • Participants will get a basic understanding of how Marketing Strategy framework helps to effectively manage Sales and Marketing efforts in any organization

 Takeaways 

  • High quality online videos
  • Classroom study materials
  • Mobile Apps
  • Engaging case studies
  • Full-length simulated exam
  • Chapter tests
  • Study guides and podcasts
  • 10 PMI® PDUs
  • SMstudy Certified Marketing Strategy Associate certification by SMstudy

Examination Guidelines

An online unproctored exam will be conducted at the end of the course.

The exam format is as follows:

  • Multiple Choice
  • 40 questions for the exam
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 30 questions need to be answered correctly to pass
  • 60 minutes duration

Course Outline

Introduction

  • Evolution of Sales and Marketing
  • Corporate Strategy and its Relationship to Sales and Marketing
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview

Analyze Market Opportunity

  • Determine Strengths and Weaknesses
  • Determine Opportunities and Threats

Define Competition, Targeting and Positioning

  • Identify Competition
  • Select Target Segments
  • Create Differentiated Positioning

Determine Pricing and Distribution Strategies

  • Determine Pricing Strategies
  • Determine Distribution Strategies

Determine Metrics, Objectives, Marketing Aspects and Budget Allocation

  • Determine Metrics
  • Determine Objectives
  • Decide Marketing Aspects and Allocate Budget

 

Key Features

demo

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Marketing Strategy Associate

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  • Price: Free
  • Certificates: No
  • Students: 0
  • Lesson: 0